Amalgam is a solution designed to let you work smarter instead of harder. It takes the work out of data mining - it saves you valuable time by eliminating repetitive tasks and provides insights without the pain of the work. It is a turnkey tool created for accounting, finance, and anything involving numbers.

OVERVIEW

Numbers and data people in the business world - primarily focused on accounting within the startup space.

AUDIENCE

CUSTOMER PERSONA

Professionals in positions of responsibility. They care about efficiency, attention to detail, surviving busy seasons, organization, and providing insights for better decision-making.

Amalgam empowers numbers-people to deliver better business insights, and faster. By automating tedious data entry and manipulation tasks, Amalgam allows you to focus on the work that really matters. Determined to give you your time back, Amalgam sets itself apart with its thorough understanding of its users; it delivers complete solutions that remove tasks without adding complexity or new skills.

BRAND POSITIONING

Straightforward & Trustworthy, Structured & Elegant, Minimal & Utilitarian, Sophisticated & Timeless

VISUAL DIRECTION

There are three core elements that generate the overall visual language. We’ll think of them as “building blocks” to be combined in different ways so as to generate components for the brand.

VISUAL LANGUAGE DEVELOPMENT

TYPOGRAPHY

DM Sans is a low-contrast geometric sans serif design

EMOJI LIBRARY