Amalgam—brand+web design

company overview

Amalgam Software is a comprehensive business automation platform that allows users to download, update, and analyze data trapped in common business apps such as Shopify, Quickbooks, Stripe, Salesforce, and Amazon.

the need

Amalgam needed a strategy that positioned them as the go-to tool for any task involving numbers.

my role

Brand identity, web design, and digital collateral.

solution

Led the strategy and design for crafting the Amalgam brand, from the discovery phase all through final delivery. Worked closely with the Amalgam team to ensure their vision was accurately translated into a comprehensive and engaging visual language that felt friendly and humorous, yet knowledgable and trustworthy.