Rooted—brand+web design

company overview

Rooted is designed to offer guidance, support, and practical tools to help you navigate life's challenges with clarity and resilience. They believe in the power of mindfulness, empathy, and somatic practices to foster personal growth and well-being.

the need

A cohesive brand identity and web presence to effectively communicate the mission of supporting personal growth through mindfulness, empathy, and somatic practices. A design that resonates with their audience, inspires trust, and conveys their values of clarity, resilience, and well-being.

my role

Brand and web strategy, visual identity development, and website design.

solution

Developed a calming, minimalistic visual identity and a responsive, easy-to-navigate website. The design incorporated soothing colors, clean typography, and nature-inspired elements to evoke a sense of balance and grounding. The site featured intuitive layouts to showcase their services, resources, and podcast, ensuring seamless accessibility for their audience.